Tuesday, 01 August 2017

Youths in Bandung are Invited to Join Free Check-Up in Prodia Healthy Fun Festival

Youths in Bandung are Invited to Join Free Check-Up in Prodia Healthy Fun Festival

The life of young people in Bandung today is very dynamic. They are so busy with various activities. Being as busy as a bee, the youths often forget one important thing, which is health. The unhealthy lifestyle lived by the youths in Bandung induces various diseases for it is loaded with irregularities. A number of diseases like obesity, diabetes, cancer, heart disease, and mental disease haunt the youths living at present.

The 2013 data of the United Nations/World Health Organization showed a high mortality rate among youths. More than 2.6 million youths aged 10 to 24 die each year. Almost two thirds of the death cases at this age are related to the young people' s unhealthy condition or lifestyle, such as smoking habit, physical inactivity, consumption of junk food, and many others.

As they are still young, youths seem to think they are just fine. In fact, it is not completely true because looking healthy on the outside does not mean that you are healthy on the inside. Young people are also vulnerable to diseases, even to early stroke and coronary disease.

Prodia Clinical Laboratory strives to raise Bandung youths' awareness of the necessity of conducting early medical check up through Brand Activation " LetsCheckUp" . #LetsCheckUp is a movement that provides challenges for young people in 5 big cities in Indonesia, namely Jakarta, Bandung, Surabaya, Semarang, and Yogyakarta, to take the metabolic syndrome test, to help the metabolic syndrome diagnosis, and to early detect the complication risk in the future such as coronary heart disease (CHD), stroke, diabetes mellitus, non-alcoholic steatohepatitinon-alcoholic steatohepatitiss, and kidney impairment.

A participant of #LetsCheckUp is preparing for the check-up

These series of event began with free check-up held during July at Celebrity Fitness TSM, Car Free Day Dago, Rumah Djuanda, and Rai Fitness. The free check-up includes blood sugar, HDL cholesterol, triglyceride, body mass index, abdominal circumference, and blood pressure tests.

#LetsCheckUp program is open for everyone, both male and female, aged 20-35. This event challenged the youths in Bandung to know how healthy they truly are and promoted early screenings so they may early detect the diseases threatening their health. The youths in Bandung showed high enthusiasm during the program started on 13 April. It might be seen from the crowd at Prodia' s booth at each check-up location.

By registering and participating in #LetsCheckUp movement, the participants have already donated Rp5,000. If one' s metabolic syndrome test result is normal, the donation will be added up to Rp50,000 and the donation will be entirely covered by Prodia.

The event began with yoga session

The series of Prodia Healthy Fun Festival began with morning yoga session followed by a talk show on health taking place at the Hallway of Plaza Trans Studio Mall Jl. Gatot Subroto No.289, Bandung, with the theme " Prediabetic Wellness " . The speakers presented in the talkshow were Dr. Miftahurachman, Sp.PD-KEMD and Mrs. Emmy F. Harefa, S.Si., M.Kes. Through this talk show, it is expected that Indonesian people are able to identify the symptoms of prediabetes as well as the preventive measures for it.

Talk show on health with the theme "Prediabetic Wellness"

Prodia Clinical Laboratory also provides laboratory check-ups common for prediabetes, which are the tests on Fasting Glucose and HbA1c. Both check-ups have their own benefits. Fasting blood glucose test is a general analysis conducted to assess fasting blood sugar levels. Meanwhile, HbA1c test is a blood sugar test to assess the average blood sugar level during ± 2-3 months prior to the test.


Body combat with Celebrity Fitness

The peak of Prodia Healthy Fun Festival #LetsCheckUp consists of many different activities, such as Healthy Food Sharing Season, Cerdas Fitness Workshop, CelFit - Body Combat, Glowing Zumba Party, Glow Stick Flash Mob Featuring Queen Percussion, Healthy Food Bazaar, and also music performance by Jaz. They took place at Trans Studio Mall on the same day.

Glow Stick Flash Mob Featuring Queen Percussion

Prodia involves young people because the awareness of the importance of health among them, especially in Bandung, is still very low. It leads to the low willingness to have a medical check-up. In fact, medical check-up shall be taken as early as possible to monitor one' s health condition before diseases start developing or to avoid complication if the disease is already developed.

The participants of Glowing Zumba Party

According to Reskia Dwi Lestari, Marketing Communication Manager of PT Prodia Widyahusada Tbk, the big obstacles to maintain a healthy lifestyle are low self-motivation, lack of time due to activities at work and social life, financial problem, and the most important among all is lack of support from friends and family.

Prodia Healthy Fun Festival was closed by the performance of the singer, Jaz!

Prodia continuously promotes education on healthy lifestyle and medical check-up in an attempt to reduce illness incidence rates among young productive people and to create a better future generation ready to compete with other nations' generation.***